What is an Informational Interview?
An informational interview is a casual conversation with a professional to learn about their career, industry, or company. Unlike job interviews, the goal isn't to get hired—it's to gather information and build relationships.
The Power of Informational Interviews
Studies show that 70-80% of jobs are filled through networking. Informational interviews are the most effective way to build your network strategically and access the hidden job market.
Why Informational Interviews Work
Learn Industry Insights
Get insider knowledge about roles, companies, and career paths that you can't find online
Expand Your Network
Build genuine relationships with professionals who can refer you to opportunities
Discover Hidden Jobs
70-80% of jobs are never posted publicly; networking gives you access to them
Practice Interviewing
Low-pressure conversations help you refine your story and build confidence
Get Referrals
People who know you are more likely to recommend you for open positions
Finding People to Interview
You don't need to know someone personally to request an informational interview. Here's where to find professionals willing to chat:
- Search by company, role, or school
- Use alumni filters
- Look at 2nd-degree connections
Alumni Networks
- University career services
- Alumni databases
- Alumni events
Professional Events
- Industry conferences
- Meetups and networking events
- Webinars and panels
Personal Network
- Friends and family
- Former colleagues
- Professors and mentors
Pro Tip: Target the Right Level
Don't only reach out to executives. People 2-5 years ahead of you are often more accessible and can provide more relevant advice for your stage.
How to Reach Out
The key to a successful outreach is being specific, respectful of their time, and making it easy for them to say yes. Here are templates that work:
Cold Outreach (LinkedIn Connection)
Hi [Name], I came across your profile while researching careers in [industry/role]. Your experience at [Company] caught my attention, especially [specific detail about their work]. I'm a recent graduate from [University] exploring opportunities in [field]. Would you have 15-20 minutes for a brief call? I'd love to learn about your career path and any advice you might have for someone starting out. I'm happy to work around your schedule. Thank you for considering! Best, [Your Name]
Alumni Connection
Hi [Name], I hope this message finds you well! I'm a fellow [University] alum (Class of [Year]) and found your profile through our alumni network. I'm currently exploring careers in [industry] and was impressed by your journey from [previous role] to [current role] at [Company]. I'd be grateful for the opportunity to learn from your experience. Would you have 15-20 minutes for a quick call in the coming weeks? I'm flexible with timing and happy to accommodate your schedule. Thank you so much for your time! Best regards, [Your Name]
Warm Introduction
Hi [Name], [Mutual Connection] suggested I reach out to you. They mentioned you'd be a great person to talk to about [topic/industry]. I'm currently [brief background] and exploring opportunities in [field]. I'd love to hear about your experience at [Company] and any insights you might have for someone at my stage. Would you have time for a 15-20 minute conversation? I'm happy to meet virtually or grab coffee if you're in [location]. Thank you for considering! Best, [Your Name]
Questions to Ask
Prepare 5-7 questions, but be flexible—let the conversation flow naturally. Here are questions organized by category:
Career Path
- •How did you get started in this field?
- •What was your career path to your current role?
- •What skills have been most valuable in your career?
- •If you could go back, what would you do differently?
Day-to-Day Role
- •What does a typical day/week look like for you?
- •What do you enjoy most about your job?
- •What are the biggest challenges in your role?
- •How do you measure success in your position?
Industry Insights
- •What trends are shaping the industry right now?
- •What skills are most in-demand for this field?
- •How has the industry changed since you started?
- •What advice would you give to someone entering this field?
Company Culture
- •What's the culture like at your company?
- •What type of person thrives in your organization?
- •How does your company support professional development?
- •What do you wish you knew before joining?
Job Search Advice
- •What should I highlight on my resume for this field?
- •Are there any skills or certifications I should pursue?
- •What's the best way to break into this industry?
- •Is there anyone else you'd recommend I speak with?
During the Interview
After the Interview
The follow-up is where relationships are built. Send a thank-you email within 24 hours and stay in touch over time.
Thank-You Email Template
Subject: Thank You for Your Time Hi [Name], Thank you so much for taking the time to speak with me [today/yesterday]. I really appreciated your insights on [specific topic discussed]. Your advice about [specific advice] was particularly helpful, and I plan to [action you'll take based on their advice]. I'll definitely reach out to [person they recommended] as you suggested. Thank you again for the introduction. If there's ever anything I can do to help you, please don't hesitate to reach out. Best regards, [Your Name]
Staying in Touch
- Connect on LinkedIn after the conversation
- Share relevant articles or news every few months
- Update them when you land a job or achieve a milestone
- Offer to help them if you can (share articles, make introductions)